On July 15, 2008 Starbucks introduced its new products Vivanno Nourishing Blends. Developed with a strong nutritional goal in mind, the drinks provide at least one serving of fruits, 16 grams of protein and 5 grams of fiber with 270 calories and no artificial colors.
Vivanno line is one way Starbucks takes in consideration customers' ideas for great tasting and healthy products. They are very receptive to the customers' messages. On MyStarbucks Idea everyone can tell his opinion about the company and its products. There are many specialists that answer and are in contact with those willing to sh
are their experience.Vivanno drinks can be also customize. By adding espresso to the Banana Chocolate Blend, the drink provides the bold, smooth flavor of espresso with no extra calories. Matcha Green Tea Powder added to the Orange Mango Banana Blend gives the beverages the antioxidants of green tea with only 40 additional calories.
The way Starbucks develop and manage products is interesting to follow. They have the sense of bringing inovation and receptiveness to their business.
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