Sunday, November 29, 2009
Starbucks Ice Cream (Devepoling and Managing Products)
Starbucks sells its ice cream from 1996, under a partnership of Dreyers Grand Ice Cream Inc. In 2009 Starbucks announced an licencing agreement with Unilever , for the manufacturing, marketing and distribution of the Starbucks ice cream in U.S and Canada. Unilever's capabilities as the leading global manufacturer of ice cream will straighted super-premium position of the company in the U.S and Canada.
Starbucks Coffee is made with only high quality arabica coffee, purchased and roasted in accordance with Starbucks standards. "Unilever's industry - leading innovation and commitment to social responsibility with brands like Ben&Jerry's are well aligned with our values and vision for the business" said Gerry Lopez. Ice cream market in U.S and Canada is worth about 17 billion, Unilever estimates.
The new line of Starbucks ice cream has the fallowing flavors:
caramel macchiato, java chip frappuccino, mocha frapuccino and coffee. The ice cream is not sold in Starbucks stores because many of them don't have freezer. Customers can find the new products in groceries and supermarkets.
I personally love Starbucks ice cream because of its richness and flavor; Java Chip Frappuccino is one of my favorite ice cream.
Starbucks will never stop bringing innovation and new experience to its customers.
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