Starbucks' "Treat Receipt" promotion was a version of Happy Hour. Between June 30 and September 29, 2009, customers were able to purchase more coffee for less money. Those who purchased a coffee before 2 p.m. could get any Grande cold drink for $2.00 after 2 p.m. by just showing the receipt.
It was a good deal especially for those customers whose drinks after 2 p.m. were fancy coffee, like frapucciono or any other complex drinks; This way they could save more money. I think "Treat Receipt" was a good promotion because it encouraged people to double purchasing; as well as it made them try complex products. The idea of offering cold drinks in a hot season was a good one , bringing profit to the company.
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