Even though Starbucks' primarily product is coffee, the company is focusing on improving their food products as well. The company introduced its food line from 1991, but it was always secondary to the coffee.
In 2007, the company was finally ready to serve a high-quality food to its customers. Starbucks made huge investments in new high-speed, high-heat ovens. The ovens developed by companies including TurboChef combine microwave and convection technology and can be used for both cooking and reheating.
Pastries were long brought from different bakeries, only in 2007 the company created its own receipts and made the cookies taste the same in the whole country. Starbucks wants to offer high quality food next to its high quality coffee. "We are determined to serve food our coffee can be proud of", said Mr. Barr, director of food research and development.
The company brings new healthy food products like : "Starbucks Perfect Oatmeal", "Chewy Fruit Nut Bar", "Apple Brown Muffin", "berry Stella" and many others. Starbucks food products are addition to the existing products. They want to keep the customers in their stores, giving them the opportunity to eat and drink coffee in the same place.
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