There are several categories of business products. I will discuss the main business products of Starbucks: raw materials and equipment.
The main raw material for Starbucks is the coffee beans. The company buys coffee beans from many continents: South America, Africa, Asia . Every country has its own way of preparation of the product ,and the coffee has different flavors and aromas. This way costumers can find a diversity of coffees in Starbucks stores.
Another important business product of Starbucks is their equipment. Starbucks uses brewing equipment, coffee presses, grinders, espresso machines. The newest innovation in equipment is the acquiring of the Clover machines. The new technique blends the best of the vacuum pot and coffee press method and gives the unique flavor nuances of specialty coffee.
No comments:
Post a Comment