Starbucks has a high online popularity. Let's see the reasons:
- Being a worldwide company, the company has a well-designed selling official website http://www.starbucksstore.com/ , where a customer can find from Starbucks coffee products to their brewing equipment, Starbucks cards and gift ideas.
- Online community - My Starbucks Idea,where customers can get in touch with the company and make suggestions.
- Starbucks joins iPhone by introducing 2 official iPhone applications: My Starbucks and Starbucks Card Mobile .While the first application gives information about Starbucks locations and nutrition, allowing the customers to create their coffee configuration, the second application gives costumers the opportunity to check their card balance and to transfer more funds. The point of these applications is to pay with the iPhone. Card Mobile makes the process of payment easier. By displaying a scanable bar code on the iPhone screen, users can pay for purchases within a Starbucks store.
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