Why Starbucks?
Costumer's decision in choosing products varies. There are many reasons why a person will choose a certain product or brand; it can be the price, the quality , the experience, the taste and so on.
Starbucks became a successful coffee brand because the company always focused on its costumer's needs. Why a coffee drinker would choose Starbucks? Let's see:
- seeking for quality - Starbucks has premium - quality coffee. The company pays around $1.49 per pound for its premium-quality arabica coffee beans.
- variety of products- According to Starbucks Newsroom, the company has around 86,ooo different options of beverages.
- status - Yes.. Starbucks coffee is a pricey coffee even in USA. In addition, in poor countries the price of a cup of Starbucks coffee can reach the amount of money a person earns for one day. Not everybody can afford drinking Starbucks coffee. Paying a high price for a product shows someone's status.
- willing to buy products from a social responsible company- Yes, the answer is Starbucks. The company is promoting ethical business practices(supporting farmer's rights); Starbucks is concerned about environmental responsibilities (recycling, climate change actions, going green)
- high quality service- Starbucks baristas are trained to give the best service to the customers. In addition, the company is making motion researches in order to see what can be improved in terms of serving costumers.
- number of locations- The company has over 15.000 stores worldwide. Finding a Starbucks store doesn't require any effort; they are everywhere.
In conclusion, Starbucks is an example of a company that takes in consideration and satisfies it's consumer's needs.
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