Sunday, October 25, 2009

Product Concepts II


Starbucks company has a large variety of products:

  • 1. Starbucks Beverages - Starbucks has more than 87.000 different beverages option. They can be classified as handcrafted beverages and ready to drink beverages. Some examples of handcrafted beverages are: espresso, brewed coffee, tazo tea, cappuccino.Ready to drink beverages, which are sold outside the retail store through a number of channels, are: Starbucks Double shot,Starbucks Double shot Energy+Coffee, Frappucciono.

2.Starbucks Food - Starbucks has a line of nutritious food options for breakfast. Breakfast items ingredients are:whole grains, fruits, natural fats from nuts and seeds. Some items of Starbucks foods are:

  • Perfect Oatmeal with Choice of Dried Fruits
  • Power Protein Plate
  • Baked Berry Stella
  • Apple Brown Muffin
  • Multi grain Roll with Spreads

3. Starbucks Coffee Beans:

  • Latin American Coffee
  • African Arabica Coffee
  • Asian Pacific coffee
  • Cafe Verona
  • Organic Shade Mexico

Starbucks always adds new products and new lines of products in order to satisfy costumer's expectations. Starbucks is an example of a brand that listens to its costumers and is ready to make changes where necessary.

No comments:

Post a Comment