Saturday, September 5, 2009

HISTORY OF STARBUCKS


Starbucks was founded in 1971 by three partners: English teacher Jerry Baldwin, history teacher Zev Siegel, and writer Gordon Bowker. They opened the company in Seattle, Washington as a local coffee bean roaster and retailer. The primary focus of the company was selling high-quality coffee beans and equipment. Therefore, when the Director of Marketing,Howard Schultz came with the idea of selling coffee,espresso drinks as well as beans, the owners rejected. This made Howard Schultz open Giornale coffee bar chain.

In 1987 the owners sold Starbucks chain to Schultz's Giornale. He renamed the Giornale chain as Starbucks and started to expand. The first locations opened outside the Seattle were: Waterfront Station in Vancouver, British Colombia and Chicago, Illinois. Starbucks had grown to 162 outlets till 1992.

In 1996 Starbucks extended internationally. Japan was the first country Starbucks entered, then followed U.K . By November 2005 London had more outlets than Manhattan, a sign that Starbucks became an international brand.
Starbucks has become the largest coffeehouse in the world with 16,120 stores in 49 countries.




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