Greener Cups in Starbucks

Starbucks is always looking for ways of decreasing environmental impact of their disposable cups.
In 1997, the company created recycled - content cup sleeve in order to avoid the use of "double cupping".
In 2006, Starbucks brought to the industry the first hot beverage paper cup with post-consumer recycled fiber.
In 2008, the company introduced Vivanno beverages with a new plastic cup that has less impact on environment.
Starbucks offers 10 cents discount in the U.S and Canada stores to those customers who use their own reusable mugs for their beverages. Customers who stay in the store can also ask for ceramic mugs. In U.S and Canada the use of reusable mugs has increased with 22 million times during 2008 - representing 1 million pounds of paper saved.
In conclusion, reducing the environmental impact of the cups depends on developing recyclable cups and increasing customers' use of reusable mugs.