The original logo was created after a 15th century Norse woodcut, the image of a two-tailed mermaid siren. According to Greek mythology the mermaid was an irresistible female figure. The symbolism of the logo was to represent the irresistible and seductive quality of the coffee. This logo was used from 1971-1987.
In 1987, when Howard Schultz bought the company, the Starbucks logo changed. It became green, and the mermaid breasts were covered with her hair, but her belly button was still visible. The text also changed into "Starbucks Coffee". This logo was used from 1987-1992
In 2002,with introducing of the new Pike Place Roast blend ,the company made a recall to the first logo. The only difference being the phrase around the perimeter that says "Starbucks-Fresh Roasted Coffee". The marketing purpose was to connect to the campaign slogan "Roasted coffee since 1971.The best cup then. The best cup now."
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